Creating a fantastic dog’s life,

both for dogs as well as their masters is our daily passion and challenge.

Read on to discover how the GOOD !D group can help you.

hupple is a brand with fun and unusual origins. What started out with a biscuit of superior quality, packed like coffee biscuits, is now a full range with semi-moist treats, baked biscuits and many other products, distributed in over 2000 stores and chains all over the world. hupple has become a respectable growing player as one of the few Belgian brands of dog biscuits.

Private label activities are put under a separate division, Your Pet Label, with a tailor-made vision and service. Nowadays, GOOD !D supplies to all the important private label players on the market. Since 2013, we have our own production in Brecht near Antwerp, where our Chef Koeks produce over a million treats every day.

In short, stands for years of scientifically substantiated knowledge in a bite-sized solution. The dietary supplements are enriched with concentrate from natural resources that contribute to supporting health. From Supplements that work in a complementary and supportive way, up to Supports that provide additional health support for ailments. The Multivitamin -a complex- and Transporter -to facilitate the administration of medicine- top the range off.